Cyber can be a complex and technical subject – how do you engage non-cyber people in it, when it’s so important, so that they don’t click the wrong link, and let in hackers? That was how Russell Gundry, head of innovation strategy at LORCA – the UK-government-backed, London-based body looking to bring on promising cyber firms – introduced Simeon Quarrie, founder of Vivida, yesterday, midway through the LORCA (London Office for Rapid Cybersecurity Advancement) Live week of online talks.
Vivida is a creative agency Simeon founded, that drives ‘transformational change’ (to use the jargon of creatives) for a client; by using ‘the power of story-telling’. As Simeon described engagingly, why not use stories to put across good cyber-security messages?
It’s not a new or unique idea; Bruce Hallas spoke on security awareness, behaviour and culture at the first Security TWENTY event of 2018, ST18 at Nottingham. The problem and the solution are the same – and not only for cyber, as Vivida’s work shows, but other perceived ‘worthy but dull’ subjects in the workplace, whether security in general, sustainability and corporate social responsibility, or resilience, or diversity and inclusion; things that may matter to the very core of the organisation, but not to the employee at their computer terminal. How then, as Simeon put it, to put across cyber, in a way that it matters to non-cyber people, and sticks?
If you’d like to continue reading, [click here] to access the full article.
